Online Videos have gained more popularity than blogs and television, and have become the fastest growing medium. To create beautiful and interactive ads for your customers to see, you must have an experienced Video Ad Maker, either in-house or hire a production house. Is it worth the investment? Yes, it absolutely is. Not because everyone is doing it, but because the video is the most profitable and versatile digital marketing tool today. If good images can increase engagement, imagine what moving images, i.e. videos are capable of doing for your business.
Videos should be creative, interactive, informative and different from the clutter. Users get put off if the videos don’t explain the product or service. The first few seconds of any video is very crucial to catch the attention of the consumer. If the initial few seconds are exciting, the consumer will end up watching the whole video.
Google also favors your website over others if you have a video embedded in it. You are 53 times more likely to show up than your competition. Since Google owns Youtube, there is a significant increase in how much videos can affect your SEO ranking. So, set your marketing budget, get a good Video Ad Creator (person or agency), and get good looking, interactive videos or advertisements for your brand.